Further amplified through a collaboration with Perfect Magazine, Calvin Klein launched an exclusive Xine publication, blending editorial storytelling with the brand’s collection to engage audiences and maximize impact. Strategically placed both on-site and in key locations across South West London, the activation placed itself at the centre of the approximately 250,000 visitors over the weekend, heightening brand awareness and generating excitement around the Battersea Power Station store, cementing its status as a premier retail destination.