This influencer-led activation became a crucial pillar of the wider campaign, driving impressive results across multiple key metrics. By fostering organic social engagement, Adidas saw a 2,700% uplift in Google search frequency, underscoring the activation’s impact on brand visibility. The influencer component specifcally achieved an average engagement rate of 6.58%, doubling the industry benchmark for similar campaigns, and generating over 1 million impressions with an exceptionally low £0.02 cost per engagement.